Overview

A local HVAC service provider relied almost entirely on referrals and had minimal online presence. They were not ranking on Google for key service-related searches in their city.

Challenge

The business lacked optimized service pages, had an incomplete Google Business Profile, and had very few customer reviews. Competitors dominated the local search results.

Strategy

A local SEO campaign was launched. Service pages were created and optimized for high-intent keywords. The Google Business Profile was fully optimized with services, images, and weekly posts. A review acquisition system was implemented to encourage satisfied customers to leave feedback. Technical SEO issues on the website were also resolved.

Results

Organic leads increased by 300% within four months. The business ranked in the top three positions for more than 15 local keywords. Website traffic increased fivefold, and cost per lead dropped by 60% compared to paid advertising.