Overview

A direct-to-consumer fashion brand had strong website traffic but low sales. Despite investing in paid ads, their conversion rate remained below industry benchmarks and a large number of users abandoned their carts.

Challenge

The website lacked optimized product pages, trust signals, and a streamlined checkout experience. Retargeting campaigns were not properly segmented, and there was no email automation to recover lost sales.

Strategy

The marketing approach focused on conversion rate optimization and retention. Product pages were redesigned with better visuals, customer reviews, and urgency elements. Retargeting campaigns were launched on Meta and Google with dynamic product ads. An abandoned cart email sequence and post-purchase upsell flow were implemented.

Results

The brand achieved an 85% increase in monthly revenue. Conversion rate improved from 1.4% to 3.1%, and 35% of abandoned carts were recovered through email automation. Return on ad spend increased to 4.5x, making the campaigns significantly more profitable.