120% increase in qualified leads for a B2B SaaS company
Ads were driving traffic but not decision-makers. A full-funnel rebuild fixed lead quality and cut acquisition cost almost in half.
- LinkedIn Ads
- Landing Page CRO
- Lead Magnets
- Email Nurture
+120%
Qualified leads
−45%
Cost per lead
3.2×
Return on ad spend
The challenge
Landing pages weren't aligned with ad messaging and there was no structured nurturing process, so cost per lead stayed high and demo bookings were inconsistent.
What we did
- 1
Redesigned landing pages around clear value propositions and strong calls to action.
- 2
Launched LinkedIn Ads targeting operations managers, CTOs and founders at mid-sized companies.
- 3
Introduced a whitepaper and ROI calculator as lead magnets.
- 4
Built an automated email sequence nurturing leads toward a booked demo.
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